What Makes A Good Website For A Charity?

Any business that works in charity will likely want to know how to make a great charity website. Although many charities are successful in their crowdfunding through word-of-mouth, a business can gain many more leads and lots more attention through having a great website.

A good website, for any industry, is one that drives a lot of traffic. Using creative agencies and experts, it is possible to gain the knowledge and assistance to build and share a great website, which will help to attain more donors.

To make a good website for a charity, you should:

Use Excellent Multimedia For an Immediate Impact
When a potential donor clicks on a charity website, it is important to showcase the aim of the charity through the use of multimedia. The most engaging and attractive the multimedia is, the more likely a donor will be to stay on the website and make a donation. The multimedia should make the goal of the charity very clear.

Clear Call To Action

Every charity website must use clear calls to action, as well as the aforementioned multimedia and branding, to ensure that the user knows how to support. For instance, using buttons that state “donate” or “our work” will help the website user navigate the website easily, which will increase the chances of a donation.

Compelling statistics

When a charity shares its statistics and portfolio of work, it acts as proof of what they do for the chosen charity. Showing what the charity has achieved for people in need will encourage users to donate and take action, which is the goal of the website and a sign that a website is working effectively.

Why Create A Good Website For A Charity?

A good website isn’t just to sit and look good on the internet. The purpose is to drive traffic and attain more donors to help the people in need. Here are the main reasons you should create a quality website for your charity.

Raise awareness: no matter if you are making a charity website design in London, Leeds, or Manchester, what makes a good charity website is one that can raise awareness. The reason to take time to create a great website is so that more people can understand why and how to support people in need.

To educate audiences: many new supporters of a charity might not fully understand who is in need and what they need to attain a better life. Hence, a good website is useful to educate audiences and inspire them to help.

To target the right audience: the purpose of a website for a charity is to target the right audience, which are those who are likely to donate and want to help. Hence, a good website is useful in order to attract and create relationships with the people that want to help a charity.

Encourage donations: a good website is effective for encouraging donations. Although people can donate through the phone or in person, access to the internet is much more efficient. This will help people donate as and when they can, no matter where they are.

Promote volunteering and staff opportunities: a quality website is also a great way to promote volunteering and staff opportunities. Should someone be looking to work in charity, they will have a greater chance of discovering a specific charity through an online search.

Share the good news: sharing the good news with more people across the world is easily achieved with a good website. On the website, the charity can share updates and news for new and existing supporters to see.

Maintain relationships with supporters: easy access to the internet means that supporters can easily stay in touch with a charity through their website. They can sign up for newsletters or contact them through a live chat to ask questions, seek updates, and maintain a good relationship.
Inspire people to make a difference: a good website is useful for inspiring people to make a difference. It will give more internet users the opportunity to discover what a charity does and may inspire them to help.

Where To Find Help Creating A Good Website

Finding help with the design and creation of your website is very useful for two reasons. First, if a business lacks the knowledge and experience with website design, then it is best to seek expert help so that your project can offer the best results.

Second, it is a good idea to source external help so you can continue with your regular tasks while the website is being designed, created, and optimised in the background. A business will not need to halt its daily work and therefore, can ensure to maintain business while enhancing it with a great website.

No matter if you are looking for charity website design in London, Leeds, Manchester, Birmingham, Bristol, or other places in the UK, one of our agency partners, Creative Clinic, is extremely well versed in working within the charity sector. Thanks to their experience and expertise, the team can assist you with any website design that you wish to utilise for your charity.

We have worked with numerous industries from hospitality and business to charities, such as Langdon. Our work and portfolio showcases what we can offer you as a charity in order to create a strong and professional website. Together, we can unlock your charity’s full potential and evolve your communications and awareness online, which will help to achieve your desired outcomes.

Get in touch with us today to discuss your goals and ideas so that we can work together on building the best website for your charity.